A casual buy no. 38


I’m getting my mod mojo on here with this latest polo to join the rather large pile I have at home. There’s a proper Fred Perry store in Duke’s Lane, but it has the whiff of “funboy” about it. So, I like to schlep up to Jump The Gun in Gardner Street, where Stockport’s most famous son and his clothing brand are stocked in a true keep-it-real environs. The guys at JTG are cool, and the music they play there is enough for me to pop in even if I’m not after a modish item. Surely Brighton’s hippest shop, and I don’t mean that in that too-cool-for-school way that Brighton sometimes rightly gets criticised for, but ‘cool’ like in Carnaby Street circa 1962. JTG is unashamedly ‘Mod’ with a capital ‘M’.

There’s not much to say about Fred Perry the brand that hasn’t been said. All the style and fashion cliches will suffice. But a FP polo, worn correctly of course (ironed, top button done up, smart sunnys above that, no arse-hanging skinny jeans etc, etc), is a timeless look (cliche!?!). The Mod books in the picture I’ve owned for years now, always good for a flick through now and again, just to ‘keep it real’ for today’s world.

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2 Responses to “A casual buy no. 38”

  1. john Says:

    Hi I have one of those books great original pics Fred Perry polo is timeless a must have keep up the good work
    Take care

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